There are a million reasons why someone might either be reluctant or unable to provide a useful scope for us to follow for building their website. At traditional agencies, this is where account management comes in; someone often meets one-on-one with the client for discovery. This usually takes hours, and sometimes more than one meeting, on top of the time the account person then needs to spend writing the documentation and communicating it to internal teams and the client. Needless to say, this is highly inefficient and doesn’t necessarily guarantee better results. Not that we have anything against the traditional agency model, mind you—it’s just not how we run things.